The application of machine learning in marketing and research
时间：2019年10月30日（周三） 19:00-21:30 地点：机械楼109室 报告人简介：Dr. Zhibin Lin is Associate Professor in Marketing at Durham University Business School. His research interests cut across several disciplines such as technology and innovation marketing; transport, travel and tourism management; and international business. 报告摘要：Machine learning models, such as Apriori algorithm, can greatly improve the effectiveness of the recommendation. Machine learning can be used to examine pricing elasticity so that marketers can make pricing strategies accordingly.