讲座人介绍：
杨海教授在交通运输系统分析、建模与优化前沿工作近三十年，成果显著，已发表SCI/SSCI论文240多篇。2011年获得国家自然科学二等奖，2012年被教育部聘为长江学者讲座教授，2013年当选国际交通与运输理论会议(ISTTT)国际顾问委员会委员。2013至2018年担任交通运输领域最具权威和认可度最高的国际学术期刊《Transportation Research Part B: Methodological》自1967年创刊以来的第三任主编，现在是该期刊的杰出（荣誉）编委。
讲座内容：
The current revolutions of sharing, automation and electrification are reshaping the way we travel, with broad implications for future mobility management. While much uncertainty remains about how these disruptive technologies would exactly impact demand for future mobility and enhancement of transportation supply, it is clear that Innovative demand management is equally important as smart supply technology development in solving worsening traffic problems in big cities. In this talk, I will discuss the opportunities and challenges of Smart mobility management in the era of smart transportation. Innovative ways of travel demand management are described, including tradable travel credit scheme for road congestion mitigation, revenue-preserving and Pareto-improving strategies for peak-hour transit demand management, and a novel reward scheme integrated with surge pricing in a ride-sourcing market.
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