讲座内容：

Optimizing advertising budget allocation in the luxury fashion industry is an important problem. In this talk, motivated by real world practices, we consider a luxury fashion firm serving a conspicuous market consisting of two groups of consumers who influence one another. We investigate the optimal customer portfolios and budget allocation problem using the mean-variance (MV) framework. Under the basic model in which all budget must be spent, we identify different scenarios and explore the MV efficient frontier for each scenario.

主讲人信息：

Tsan-Ming Choi (Jason) is currently Professor of Fashion Business at The Hong Kong Polytechnic University (PolyU). Over the past decade, he has actively participated in a variety of research projects on supply chain management and applied optimization for fashion business operations. He has authored/edited sixteen research handbooks, guest-edited special issues for many well-established journals, and published over 160 papers in Web of Science listed citation journals, including journals like Production and Operations Management, Decision Sciences, IEEE Transactions on Automatic Control, IEEE Transactions on Cybernetics, IEEE Transactions on Industrial Informatics, Naval Research Logistics, etc. He is the incoming Co-Editor-in-Chief of Transportation Research – Part E (starting from Jan 2019). He is now serving as a senior editor of Production and Operations Management, and Decision Support Systems, an associate editor of IEEE Transactions on Systems, Man, and Cybernetics - Systems, Information Sciences, and Transportation Research - Part E, and an editorial board member of INFORMS Service Science, and International Journal of Production Research, etc. He is the founding editor of Springer's Book Series in Fashion Business. In the past, he was an executive committee member/officer of professional organizations such as IEEE-SMC(HK) and POMS(HK). He received the PolyU’s President’s Award of Outstanding Performance in 2008, the Best Associate Editor Award of IEEE Systems, Man, and Cybernetics Society in two consecutive years (2013 and 2014), and the Distinguished Alumni Award of Faculty of Engineering, The Chinese University of Hong Kong in 2017.