讲座人简介：

杨楠博士是新加坡国立大学（NUS）商学院的助理教授，同时在市场营销与战略政策专业任职。他的研究领域包括产业组织的实证研究，定量营销和行为经济学。 并且已经在Econometrica，Marketing Science和Management Science等多个国际顶级期刊上发表文章。

讲座内容：

Temporary incentives can lead to lasting changes in people's daily routines through a field experiment. In randomized controlled trials on Singapore's subways, commuters in the treatment group received a full rebate of their fares for 10 weeks if they exited fare gates before the start of morning peak-travel time. The objective of the fare promotion was to alleviate peak-time congestion by encouraging commuters to travel pre-peak.On average, trips were 5.5% more likely to end before the morning peak time. More encouragingly, the modest shift toward early travel strongly persisted even seven months after the end of the free-trip offer.

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