主讲人介绍:
李建斌, 华中科技大学管理学院教授,美国宾夕法尼亚大学Wharton商学院访问学者。国家自然科学家基金 重点项目主持人, 美国纳斯达克上市公司资深供应链战略顾问(股票代码:1药网 NASDAQ:YI ),广州卓志跨境电商供应链优化项目主持人(经费500万); 2013年入选教育部新世纪优秀人才计划。主要研究领域为物流与供应链管理、电子商务供应链优化及医药供应链管理。目前在SCI/SSCI期刊Productions and Operations Management、Decision Sciences、Naval Research Logistics, EJOR, IJPE,IJPR等及国内管理科学学报、中国管理科学、系统工程理论与实践等权威期刊发表过50多篇文章。曾获华人学者管理科学实践奖第二名;中国物流学会优秀论文一等奖及青年新锐奖;主持国家自然科学基金重点项目1项及完成(在研)5项国家自然科学基金项目,已结题自科青年基金项目后评估为特优。
内容刚要:
We study pricing and production strategies for an original equipment manufacturer (OEM) under a remanufacturing environment.The returns are collected under a name-your-own-price (NYOP) mechanism. OEM has two options to collect returns: Model M where the OEM undertakes recycling and Model T where the third party (TP) undertakes recycling. We first derive optimal decisions for each model and find that the optimal strategies are dependent on operational cost of recycling unit return. We make a comparison between Model M and Model T and obtain the conditions under which Model T is better than Model M in terms of agents' profit, retail price and environmental impact. We also compare the performance of NYOP mechanism and list-price mechanism. In addition, we find that an additional bidding option makes the manufacturer less likely to outsource recycling business.
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